Kieran Soms is a creative director, brand strategist, and serial entrepreneur with a career defined by building brands that don’t just look good — they move markets.

With over 15 years of experience across design, creative direction, marketing, and consulting, Kieran has led brand transformations for startups, scale-ups, and legacy organizations alike. His work sits at the intersection of strategy and storytelling, where design is not decoration, but a lever for growth, clarity, and cultural relevance.

Early in his career, Kieran played a key role in helping shape the Calgary Stampede’s global rebrand (2007–2008) — a foundational project that set the tone for his approach to large-scale identity systems with international reach. Since then, he has collaborated with respected agencies including BLKWTR and Maverick Agency, while independently leading and directing brand work across multiple industries.

His portfolio includes the creation of 25+ coffee roaster brands, 200+ real estate brands, and countless campaigns spanning hospitality, technology, finance, consumer goods, and professional services. Whether launching from zero or redefining what already exists, Kieran is known for building brands that are clear, confident, and commercially effective.

Alongside his creative career, Kieran is a seasoned entrepreneur. He has started, scaled, and successfully exited two creative agencies, and has founded or co-founded ventures across a wide range of sectors — including a lithium generator company, multiple clothing brands, and collaborative growth initiatives within home care, manufacturing, and marketing agencies.

He is currently the founder of SureFuel, an ongoing venture aiming to disrupt fuel distribution through a gas delivery platform often described as “the Uber of fuel.” He is also in the early stages of launching Ouroforma, an AI-powered creative and automation company focused on reshaping how brands scale creativity and operations in the age of intelligent systems.

At his core, Kieran is driven by one belief: great brands are built where strategy, design, and execution align. His work blends high-level vision with hands-on creative leadership — and just enough irreverence to keep things interesting.