I’m Kieran ‘SOMS’, a Calgary-based creative director and brand systems specialist with 18 years shaping identities, interfaces, and campaigns for everything startups, to enterprise teams alike. Early in my career I helped usher in the Calgary Stampede’s 2007–2009 rebrand, and I’ve since collaborated with top Calgary agencies including Maverick Agency and BLKWTR. My centre of gravity is branding and identity systems: coherent, scalable frameworks that travel across packaging, web, motion, and activation, supported by hands-on craft in UI/UX, photography, videography, and production.

My belief is simple: clarity beats cleverness, and systems beat one-offs. I start with listening and problem framing, then design modular components, accessible patterns, and motion that guides… not distracts. Because I spent years inside print shops, I understand inks, papers, colour profiles, finishing, cost structures, and distribution, so the brand you approve is the brand that ships.

I’m also building at the edge of design and technology. I’m breaking into AI automation; prototyping agents and “machines” that accelerate ideation, content ops, and marketing at scale. Entrepreneurially, I’ve helped launched ventures through my creative support like Surefuel, and I’m developing Ouroforma, an AI-generated production studio. Outside client work, you’ll find me experimenting with LLMs, sound design and audio production, animation, and, when I can, getting outdoors.

I’ve worn all the hats: graphic designer, brand manager, photographer (events, studio, product, activations), videographer, then onto marketer, art director, and creative director. I’ve even run live music and experiential events, right down to stage and lighting design. If a brief demands a new capability, I learn it quickly.

Build in silence. Execute relentlessly.