Applichem -> Forza

Defining a global adhesives brand, for a brand that bleeds world-class innovation

An enterprise rebrand for world-class adhesives

Services

Branding, Identity, Packaging, Website

Client

Forza Inc.

Year

2018-2020

Website

Challenge

Our client needed a fresh rebranding to stand out amongst their competition, and re-enter the market as an industry leading innovator.

Having been an established company for the better part of 4 decades, Applichem Inc. was finally purchased by a new family, looking to raise the bar, and truly innovate the products in their offerings. Having been established so long ago, the branding was still in its original state, which was not aging that well, and didn’t have any room for helping them stand out against their bigger competitors – The likes of 3M, and Sika. We began with a renaming – Forza – The Italian word for “force”, as their products were truly a force to be reckoned with. From there, the branding and identity was developed, and finally we set them up with a whole new suit of packaging designs, and a fresh new website to help them funnel and close more leads.

We had a very successful ROI taking them from $1mm to $10mm in their first year, and upwards of $50mm in year 2.

Goal

We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.

Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.

Result

The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.

The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.